Monday, December 8, 2008

When Are Voice Professionals Needed?

By Terry J. Daniel

Marketers working on ad campaigns would do well to remember the unique power of multimedia presentations. Regardless of whether your advertisement is to be played on television, on the Internet or online, an audio-visual element can be quite helpful in boosting the effectiveness of your marketing. On the graphical end, you will want to ensure that all of your logos, photography, and video shoots all creatively and professionally done. In regard to the audio element of a multimedia presentation, one cannot underestimate the advantage bestowed upon marketers who hire distinctive, professional voice over actors and actresses.

When you're putting together any sort of marketing, be it an ad campaign or simply a preliminary plan, there are many areas in which a voice over artist can prove invaluable. Remember that just because an individual is a natural, skilled public speaker doesn't mean that they have a suitable voice for radio, TV airplay, or an online podcast-- voice acting isn't just talking; voice actors and actresses are skilled professionals, and believe me when I say that this shows. Finding the perfect voice professional for your particular job is simply a matter of strategically interviewing and sourcing prospects. Here are a few areas in which professional voice talent can be helpful.

Podcasting: Today, Internet podcasts are a popular way to increase one's online presence and attract attention, particularly when it comes to companies trying to reach potential customers, and this strategy is only looking to become hotter in the future. A podcast on just about any subject is bound to attract interested listeners, due to the vast swathes of people constantly moving about the Internet, but a professional presentation is the key to keeping their attention-- this is where professional voice talent can come in handy.

Business videos. Companies making presentations to important clients will often incorporate video elements that, for example, introduce new products, or promote existing ones. Professionalism is doubly important when you're presenting to an audience of your business-minded peers. By enlisting the help of a voice actor or actress for the narration on a business video, you can rest assured that the end product will exhibit the sheen of high quality.

Training videos or tutorials. Training videos, documentaries, and tutorials are other projects that can be much more effective with a professional voice talent. Consider hiring a professional actor for a variety of subjects so you can create a professional presentation with ease.

Telephone recordings and answering services. If your business has an automated answering services as part of the sales and ordering departments, consider hiring professional talent to represent your brand. This is especially important in an professional environment where you want to leave callers with a positive impression. Telephone recordings may be brief, but those few minutes can make a big difference to potential customers and clients.

Online videos: Videos on the Internet are a great, cost-effective way to get your message out to a virtually limitless audience of prospective customers, but this all adds up to nothing if your advertisement doesn't deliver that message in an effective manner. Part of communicating your message effectively is communicating it in the right voice: the voice of a professional.

Whether you're creating marketing for the world at large, like YouTube videos, or simply materials for internal use in your own business, the right voice talent will make your message that much more powerful. - 16003

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