Wednesday, December 3, 2008

Value Your Knowledge: Dan Kennedy Information Marketing Secret

By Neeraj Varma

Would you like to have a business that makes a five figure income every MONTH? Most people are happy to make five figures in a year from their home business. Gaj Subudhi of superstarsmarketing.com built his information marketing business up to five figures starting with nothing. His strategy was simple. He bought courses, started using the knowledge, then he taught others what he learned from his experiences.

Rob Toth interviewed Gaj as one of the top information marketers as part of a project with Dan Kennedy's Info Riches course. The full interview series is called "Future Of Information Marketing".

Gaj had been a software architect for a large company until he started his online business. Until that point he had no background in marketing or business.

Gaj was like the rest of us. He started buying course after course so he wouldn't make any important mistakes. He wanted to "know it all" before he started his business. Gaj says "if you put more information into your brain it creates more opportunity". He was certainly creating more "opportunity" but unfortunately he wasn't making any money from it. The money started coming in when he started applying what he learned.

When Gaj took action he found that there were a lot of things that were a little different from what the courses said. When he started explaining these subtle differences to people he became a man-in-demand. Gaj says to "use and apply information to create value in the world". He found that by using the information he was buying, the things he learned from experience had value for other people.

There is a lot of information out there. People are buying course after course but not applying what they know because they get stuck at a certain point. Gaj says the big money is in "helping people consume in the right way". This is more important that gaining a lot of information.

Information is so easily available. There are courses and books that were sold for a lot of money which are now available for free on the Internet. If you have a lot of information you just end up with "analysis paralysis". Acquiring more and more information doesn't allow you to "have your own value or your own voice", says Gaj.

Gaj says that people should "do something with whatever they know" and "try to expose the value of what you know to help people". "Create your own value out of the existing information" that you already have.

Gaj says that people don't give enough value to what they know. There will always be more and more things to learn. The amount of information out there is growing at an unlimited pace. There is a interesting video illustrating this point on YouTube: http://www.youtube.com/watch?v=jpEnFwiqdx8

Based on this video you can see that the best sevice you can provide to people is to help them reduce their information overload by sharing what you know through experience. At some point you have to just trust that what you know will be valuable for others and put it out there. "Taking action is critical," says Gaj. There's lots of talk out there but information based on experience is what is most helpful for people. - 16003

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