I'm often asked whether it is really worth the extra money to purchase Phone Interviewed Leads over traditional Long Form Leads which are often a fraction of the cost.
Let's focus on ROI as the answer to your question. By splitting ROI into 2 different categories you will begin to understand which lead type will be the best for you. 1) Time - How much time do you have to contact the leads? 2) Money - Your marketing budget. What type of a return on your investment would you like to see?
First you must understand how a Phone Interviewed Lead is generated. Typically the call center will need to make approximately 20-30 phone calls to internet generated Long Form Leads to create one Phone Interviewed Lead.
The call center has to sort through bad numbers, wrong numbers, people who won't pick up the phone to strangers, uninterested people, and a number of other variables to get a live person on the phone who is interested in being contacted about a business.
If time is your most valuable asset, paying the extra money for a call center to prequalify the leads for you, might be worth its weight in gold in making better use of your time prospecting. Another variable to consider is that this type of lead tends to be a lot less painful of an experience for a new marketer just learning the trade.
Let's focus on the bottom dollar factor. You will need to do a little more tracking if money is the deciding factor on which lead type you will be purchasing.
You might have to call 3 to 4 times as many leads to make the same amount of contacts as if you purchase Phone Interviewed leads, but at the end of the day if you are spending less for the return you receive in commissions, long form leads might be the way to go.
Let's bring you back to thinking ROI. It will be important for you to know how much each single lead is truly costing you. If you have to purcharse a significantlly larger amount of Long Form Leads to have the same results and thus spending more money, then you may need to try the Phone Interviewed Leads
A balanced approach between time and money is my advice to you. Test both lead types and find your cost per lead. Find how much time and energy you spent with each lead type in order to achieve similar results. - 16003
Let's focus on ROI as the answer to your question. By splitting ROI into 2 different categories you will begin to understand which lead type will be the best for you. 1) Time - How much time do you have to contact the leads? 2) Money - Your marketing budget. What type of a return on your investment would you like to see?
First you must understand how a Phone Interviewed Lead is generated. Typically the call center will need to make approximately 20-30 phone calls to internet generated Long Form Leads to create one Phone Interviewed Lead.
The call center has to sort through bad numbers, wrong numbers, people who won't pick up the phone to strangers, uninterested people, and a number of other variables to get a live person on the phone who is interested in being contacted about a business.
If time is your most valuable asset, paying the extra money for a call center to prequalify the leads for you, might be worth its weight in gold in making better use of your time prospecting. Another variable to consider is that this type of lead tends to be a lot less painful of an experience for a new marketer just learning the trade.
Let's focus on the bottom dollar factor. You will need to do a little more tracking if money is the deciding factor on which lead type you will be purchasing.
You might have to call 3 to 4 times as many leads to make the same amount of contacts as if you purchase Phone Interviewed leads, but at the end of the day if you are spending less for the return you receive in commissions, long form leads might be the way to go.
Let's bring you back to thinking ROI. It will be important for you to know how much each single lead is truly costing you. If you have to purcharse a significantlly larger amount of Long Form Leads to have the same results and thus spending more money, then you may need to try the Phone Interviewed Leads
A balanced approach between time and money is my advice to you. Test both lead types and find your cost per lead. Find how much time and energy you spent with each lead type in order to achieve similar results. - 16003
About the Author:
Before you purchase leads online, or start a Google ad word campaign check out our lead store where you can get Phone Interviewed Leads and earn Free MLM Leads with LeadOverage's referral program.
