Milana Lushinsky is a musician who has figured out the secret to making several six-figure income streams from just one information product.
As part of Dan Kennedy's Info Riches course, Rob Toth interviewed the top information marketers. Milana's interview is part of the "Future Of Information Marketing" series.
Milana came to the US from Ukraine with a degree in music. She had no idea of what a computer was and certainly new nothing about Internet marketing or business. When she became interested in starting an online business she took some courses in web-design. After spending some time designing websites for others she realized that web-design skills are not what she needed to succeed in her own business.
She's come a long way from that point. Milana has written three digitally produced books along with a physical book that is now available on Amazon.com. She started the Association Of Coaching And Coaching Professionals On The Web and runs the Coaching Super Summit, an annual, live event for coaches and coaching entrepreneurs worldwide.
She has set up her own business according to the principles she teaches. Milana says "providing information is not enough. People want a 'human browser'...somebody with credibility and a great reputation".
She says information marketing is shifting toward personal branding. You can make a few extra bucks putting up mini sites and selling an ebook here and an audio product there but... "if you really want to build a highly profitable information business you must brand yourself and become a thought leader", says Milana.
If you are in a profitable niche there are dozens or sometimes hundreds of competitors you are up against. As an information marketer, you don't want to have just another ebook site. "You want to be the person people turn to when they need your type of information."
"What's going to get you noticed? What's going to make people want to invest with you? It's your credibility, your reputation and positioning in your market," says Milana.
There are four stages of development that make you different... so you become a "thought leader":
1. Create a digital publication for your market.
2. Create a virtual event that attracts lots of people like the "coaching telesummit" Milana created.
3. Now its time to set up a live event. Since most information marketers are shy, introverted types they don't want to do this step. But this is exactly what will launch your income into the six figures quickly.
4. Have a physical book published.
The thing to understand here is that your goal is to "deepen the funnel". A lot of people go into the information business trying to make it big by selling an ebook or an audio product. The more motivated ones go the extra mile and try to sell products in several different niches. But according to Milana "the truth is that it is virtually impossible to have a (highly) profitable information marketing business selling just one product." "You want to have a product line and develop multiple income streams from your product." "Instead of a bunch of unrelated products create a line of products that helps your client grow from A to Z."
This is how you develop a lifetime relationship with your market. By doing this, even if there is a lot of competition, your customers will prefer to buy from you. Milana says "my customers are saying that they want to buy from me. They've already been getting my newsletter, they trust me, they've bought from me. They're much more likely to buy a product from me than from someone else that they don't have any history with".
Milana takes this very seriously. She says that "if there is something that I do not or cannot offer I find other people to create strategic alliances with". When people want information in the coaching business she wants to be the one-stop-shop that they turn to.
Deepening your sales funnel gives you a recession-proof business. Your customers will keep buying from you over and over again to take advantage of the great products you offer. You would be a reliable source in your market. That's effective personal branding. That's what gives you a competitive edge and allows you to dominate your niche. - 16003
As part of Dan Kennedy's Info Riches course, Rob Toth interviewed the top information marketers. Milana's interview is part of the "Future Of Information Marketing" series.
Milana came to the US from Ukraine with a degree in music. She had no idea of what a computer was and certainly new nothing about Internet marketing or business. When she became interested in starting an online business she took some courses in web-design. After spending some time designing websites for others she realized that web-design skills are not what she needed to succeed in her own business.
She's come a long way from that point. Milana has written three digitally produced books along with a physical book that is now available on Amazon.com. She started the Association Of Coaching And Coaching Professionals On The Web and runs the Coaching Super Summit, an annual, live event for coaches and coaching entrepreneurs worldwide.
She has set up her own business according to the principles she teaches. Milana says "providing information is not enough. People want a 'human browser'...somebody with credibility and a great reputation".
She says information marketing is shifting toward personal branding. You can make a few extra bucks putting up mini sites and selling an ebook here and an audio product there but... "if you really want to build a highly profitable information business you must brand yourself and become a thought leader", says Milana.
If you are in a profitable niche there are dozens or sometimes hundreds of competitors you are up against. As an information marketer, you don't want to have just another ebook site. "You want to be the person people turn to when they need your type of information."
"What's going to get you noticed? What's going to make people want to invest with you? It's your credibility, your reputation and positioning in your market," says Milana.
There are four stages of development that make you different... so you become a "thought leader":
1. Create a digital publication for your market.
2. Create a virtual event that attracts lots of people like the "coaching telesummit" Milana created.
3. Now its time to set up a live event. Since most information marketers are shy, introverted types they don't want to do this step. But this is exactly what will launch your income into the six figures quickly.
4. Have a physical book published.
The thing to understand here is that your goal is to "deepen the funnel". A lot of people go into the information business trying to make it big by selling an ebook or an audio product. The more motivated ones go the extra mile and try to sell products in several different niches. But according to Milana "the truth is that it is virtually impossible to have a (highly) profitable information marketing business selling just one product." "You want to have a product line and develop multiple income streams from your product." "Instead of a bunch of unrelated products create a line of products that helps your client grow from A to Z."
This is how you develop a lifetime relationship with your market. By doing this, even if there is a lot of competition, your customers will prefer to buy from you. Milana says "my customers are saying that they want to buy from me. They've already been getting my newsletter, they trust me, they've bought from me. They're much more likely to buy a product from me than from someone else that they don't have any history with".
Milana takes this very seriously. She says that "if there is something that I do not or cannot offer I find other people to create strategic alliances with". When people want information in the coaching business she wants to be the one-stop-shop that they turn to.
Deepening your sales funnel gives you a recession-proof business. Your customers will keep buying from you over and over again to take advantage of the great products you offer. You would be a reliable source in your market. That's effective personal branding. That's what gives you a competitive edge and allows you to dominate your niche. - 16003
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