The fact that you are wondering which type of advertising is better leads me to believe that you understand marketing is clearly the life blood of your online business. The large majority of your time should be spent advertising and promoting in some form or another. Let's talk about which is better between paid vs free marketing methods.
Just so that we are clear, I don't believe in free advertising. It's not that you can't advertise your business without pulling out your credit card but you can't advertise without paying a price. It's either time or money and ultimately both have a price you'll have to pay.
Now that you understand that there is no free lunch you must make careful decisions as to how you will either spend you time or your money. The first question is how much is your time worth. The next question is how comfortable are you with doing certain things on your own.
Either way there are inherent advantages to any form of marketing you choose to do. The main key should be your marketing effectiveness. Are you getting the results you're looking for? Advertising without the desired goal of achieving profitable sales will leave you disgusted and eventually put you out of business.
The advantages of manual (free) advertising based on my experience is it allows you to test your marketing strategies without losing your shirt. There are also many free advertising sources that provide a long term effect like article and video marketing. When considering free methods I would strongly recommend opportunities that are leveraged and provide long term benefits like viral or search engine marketing.
When it comes to paid advertising you can definitely benefit there as well. The ability to consult with marketing companies that will run your campaigns will give you a broader view of the marketplace based on their experience. It also saves you a good amount of time which allows you to reap returns in other areas of your business too.
Now regardless which way you decide to go I recommend you set up tracking systems so you can test your results. Not knowing what's working and why it's working is one of the worst positions you can be in as a marketer. When you understand the source of your results you can make wiser decisions with both your time and money.
At the end of the day you must determine which method (paid or free) is right for you. I recommend trying out a few types of both advertising methods and master them before moving on. Spreading yourself too thin will ultimately have an impact on your results as well. Find an advertising method you feel comfortable pursuing and become very proficient is the best way to move forward. - 16003
Just so that we are clear, I don't believe in free advertising. It's not that you can't advertise your business without pulling out your credit card but you can't advertise without paying a price. It's either time or money and ultimately both have a price you'll have to pay.
Now that you understand that there is no free lunch you must make careful decisions as to how you will either spend you time or your money. The first question is how much is your time worth. The next question is how comfortable are you with doing certain things on your own.
Either way there are inherent advantages to any form of marketing you choose to do. The main key should be your marketing effectiveness. Are you getting the results you're looking for? Advertising without the desired goal of achieving profitable sales will leave you disgusted and eventually put you out of business.
The advantages of manual (free) advertising based on my experience is it allows you to test your marketing strategies without losing your shirt. There are also many free advertising sources that provide a long term effect like article and video marketing. When considering free methods I would strongly recommend opportunities that are leveraged and provide long term benefits like viral or search engine marketing.
When it comes to paid advertising you can definitely benefit there as well. The ability to consult with marketing companies that will run your campaigns will give you a broader view of the marketplace based on their experience. It also saves you a good amount of time which allows you to reap returns in other areas of your business too.
Now regardless which way you decide to go I recommend you set up tracking systems so you can test your results. Not knowing what's working and why it's working is one of the worst positions you can be in as a marketer. When you understand the source of your results you can make wiser decisions with both your time and money.
At the end of the day you must determine which method (paid or free) is right for you. I recommend trying out a few types of both advertising methods and master them before moving on. Spreading yourself too thin will ultimately have an impact on your results as well. Find an advertising method you feel comfortable pursuing and become very proficient is the best way to move forward. - 16003
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