Friday, December 5, 2008

Trading Options Is Like Running a Business

By A.J. Brown

Many people believe trading the markets is akin to gambling. This comparison is certainly true a lot of the time, especially when a person throws all caution to the wind.

But it is unfair to make such a broad generalization. Many people treat their option trading very seriously. The best of them treat it like a business.

Business owners are most interested in three things: reducing risk, limiting losses, and maximizing profits. Believe it or not, the same is true in option trading.

Limiting Risk

A business owner is not going to try to sell a product or service that the market doesn't want. That's too risky. He's going to sell things that people want.

In the same way, a smart option trader will only trade stocks that are "trade-able." That means he will avoid stocks where there is no clear pattern, or are fundamentally unstable.

Maximizing Profit

If a business owner discovers that a promotion is working well, he will continue to run it until it starts to fatigue. This way he sells as much of a hot product as possible.

Similarly, an option trader will stay in a winning trade until it stops moving in his favor. He'll set trailing stops to lock-in profits if and when the price moves against him.

Limiting Losses

Every once in a while, a business owner will be saddled with product that won't sell. Instead of keeping it, he'll cut the price to unload it, even if it means taking a loss. That's because it's better to free up the cash for reinvestment elsewhere.

An option trader will do the same thing if he enters a trade that moves against him. He'll liquidate his position quickly, take the loss, and use the cash to reinvest on another trade.

As you can see, being reckless is a sin both in business and in trading. But with the proper attitude and approach, option trading can be serious business. - 16003

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