You understand that advertising is the key to building a successful online business so you are light years ahead of many of your competitors. Most of your time should be spent (I'd say up to seventy percent) promoting and marketing your business. In the paragraphs that follow, we'll be looking at which type of advertising is better for you.
Before we move forward and for the record, I don't believe free advertising exists. There is always a cost associated with advertising. It will either be cold hard cash paid upfront or your time. Neither of these is free and the reality is you need to determine what price are you willing to pay.
For the sake of this article, let's call them automated (paid) vs. manual (free) advertising. That said, there are many ways you can use both methods and neither is necessarily better than the other. The real key you must first determine is what works best for you and what are you comfortable with.
There are upsides and downsides to any form of advertising that you do which is why your main focus should be on effectiveness. By this I mean it must work and produce the desired result. Advertising for advertising sake is a recipe for disaster and will leave you burned out and broke.
Let's look at the upside when it comes to free advertising first. Free advertising gives you hands on experience and the necessary background to make more informed decisions when you decide to use paid methods. It also allows you to get a feel for the marketplace and become an expert in areas which drives up your perceived value in the online community as well.
With paid advertising on the other hand, there are also some strong arguments as well. Typically with a paid advertising you can consult with vendors to determine the
expected outcome based on their experience. It is leveraged so it saves you time that can be used building your business in other ways.
Whether paid or free the ideal solution for determining which methods to use is to track your results. Using an online tracking system will allow you to monitor your results which will save you time and money in the short and long run. Knowing which ads are working and which aren't allows you to make quick decisions when it comes to how you'll expend your resources.
Your time and budget will ultimately determine which advertising methods are best for you. I suggest trying a few methods that interest you and use them until you feel comfortable and somewhat proficient. Don't try to do a little bit of everything as this does not work. Pick something, stick to it and then move to another method while tracking your results throughout. - 16003
Before we move forward and for the record, I don't believe free advertising exists. There is always a cost associated with advertising. It will either be cold hard cash paid upfront or your time. Neither of these is free and the reality is you need to determine what price are you willing to pay.
For the sake of this article, let's call them automated (paid) vs. manual (free) advertising. That said, there are many ways you can use both methods and neither is necessarily better than the other. The real key you must first determine is what works best for you and what are you comfortable with.
There are upsides and downsides to any form of advertising that you do which is why your main focus should be on effectiveness. By this I mean it must work and produce the desired result. Advertising for advertising sake is a recipe for disaster and will leave you burned out and broke.
Let's look at the upside when it comes to free advertising first. Free advertising gives you hands on experience and the necessary background to make more informed decisions when you decide to use paid methods. It also allows you to get a feel for the marketplace and become an expert in areas which drives up your perceived value in the online community as well.
With paid advertising on the other hand, there are also some strong arguments as well. Typically with a paid advertising you can consult with vendors to determine the
expected outcome based on their experience. It is leveraged so it saves you time that can be used building your business in other ways.
Whether paid or free the ideal solution for determining which methods to use is to track your results. Using an online tracking system will allow you to monitor your results which will save you time and money in the short and long run. Knowing which ads are working and which aren't allows you to make quick decisions when it comes to how you'll expend your resources.
Your time and budget will ultimately determine which advertising methods are best for you. I suggest trying a few methods that interest you and use them until you feel comfortable and somewhat proficient. Don't try to do a little bit of everything as this does not work. Pick something, stick to it and then move to another method while tracking your results throughout. - 16003
About the Author:
Take a full access tour of a legitimate, educational internet home business model or just take a quick video tour of author Kylon Trower's home based business office in beautiful Santa Clarita, CA.
