Friday, December 5, 2008

How Are Promotional Mugs Printed?

By Montgomery Preston

Promotional mugs offer a broad spectrum of designs for every type of customer, present or future, and make great gifts. There are several ways to create these masterpieces.

There are numerous ways to print a promotional mug and these depend on different factors including the material of the mug, colour, and design and of course, the budget. Some of the most common ways are screen printing, dye sublimation printing, laser etching, transfer printing and digital printing.

Screen printing of promotional mugs is used where the colours are not merging too much. They are mainly used for simple designs in which the graphic size is almost equal to the area size. This allows the production of thousands of mugs in a day, making it cost efficient as well.

The transfer printing process, on the other hand, is done when the designs involve intricate cuts or curves and need fine detailing. The process does not involve direct printing onto the promotional mug. It is first printed on the transfer paper and then applied to the surface with the hand.

Digital printing is achieved when a digital printer is used to print high resolution photos. This costs more and takes longer to produce. It is particularly good if you are incorporating photos into your design.

There are hundreds of designs of such promotional mugs flooding the market every week. The design and the printing method which best suites your purpose can be decided after consulting reliable designers who have been doing this work for some time. - 16003

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