In her very first year in online marketing, Carrie Wilkerson developed an audience of over 55,000 subscribers, viewers and listeners by being genuine and personal.
Rob Toth interviewed Carrie as part of Dan Kennedy's Info Riches interview series called "Future Of Information Marketing". Carrie is considered to be one of the top information marketers in the world.
She is a work at home mom raising four young children. Before she started her online business she had been running businesses from home for over ten years.
People are surprised that she has achieved so much in such a short period of time in her first venture online. Carrie says that there are the people at the top are making millions and the people at the bottom don't make much at all. The middle ground is where the big opportunity is and that's where the competition is heating up. She says "the place where marketers will be able to set themselves apart is in relationship building."
First there were pictures on web pages to help personalize. Then there was audio, now there is a big push on having video because it makes it more real. Carrie says "I still think people want more. They want more personalization." She says that people are tired of being just a number. People are tired of their marketers being "faceless and flat behind a screen".
Marketers wait for people to come to them instead of going out and serving their customers. Carrie says "I don't want to be that impersonal, don't want to be unapproachable... don't want to be unreachable or set apart". "I want to be right in the trenches..." "I think it makes me more real. I think it makes me more touchable."
When Carrie used to teach high school she learned that people have different learning styles. She says that she "learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers." You have to connect with people at their level, the way that's most comfortable for them. "Unless you are touching all of the respective styles of people you are missing 25% of the population."
If you only send out emails you are only getting readers. If you are only sending out audios,you are only getting the listeners. Carries has developed a set of 50 training videos that people can buy from her. She says that after people finish watching the videos they have a real sense of who she is. "It's a rapport builder".
When they meet her someplace they feel like they know her. If they find her on Twitter they treat her like a well-liked friend. People who have seen her on the videos feel like they have talked to her through the videos.
Carrie tries to touch all learning styles in her marketing. She says it "has been great for lowering trust barriers and creating a following". If a marketer can lower the trust barriers in people, they will be willing to buy from them again and again. These people will be willing to stay on the mailing list and will continue to interact with you to deepen the relationship.
As a marketer, that's your goal. You want to have such a good relationship with people that despite the competition, your customers and contacts will want to keep in touch with you and do business with you on an ongoing basis. - 16003
Rob Toth interviewed Carrie as part of Dan Kennedy's Info Riches interview series called "Future Of Information Marketing". Carrie is considered to be one of the top information marketers in the world.
She is a work at home mom raising four young children. Before she started her online business she had been running businesses from home for over ten years.
People are surprised that she has achieved so much in such a short period of time in her first venture online. Carrie says that there are the people at the top are making millions and the people at the bottom don't make much at all. The middle ground is where the big opportunity is and that's where the competition is heating up. She says "the place where marketers will be able to set themselves apart is in relationship building."
First there were pictures on web pages to help personalize. Then there was audio, now there is a big push on having video because it makes it more real. Carrie says "I still think people want more. They want more personalization." She says that people are tired of being just a number. People are tired of their marketers being "faceless and flat behind a screen".
Marketers wait for people to come to them instead of going out and serving their customers. Carrie says "I don't want to be that impersonal, don't want to be unapproachable... don't want to be unreachable or set apart". "I want to be right in the trenches..." "I think it makes me more real. I think it makes me more touchable."
When Carrie used to teach high school she learned that people have different learning styles. She says that she "learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers." You have to connect with people at their level, the way that's most comfortable for them. "Unless you are touching all of the respective styles of people you are missing 25% of the population."
If you only send out emails you are only getting readers. If you are only sending out audios,you are only getting the listeners. Carries has developed a set of 50 training videos that people can buy from her. She says that after people finish watching the videos they have a real sense of who she is. "It's a rapport builder".
When they meet her someplace they feel like they know her. If they find her on Twitter they treat her like a well-liked friend. People who have seen her on the videos feel like they have talked to her through the videos.
Carrie tries to touch all learning styles in her marketing. She says it "has been great for lowering trust barriers and creating a following". If a marketer can lower the trust barriers in people, they will be willing to buy from them again and again. These people will be willing to stay on the mailing list and will continue to interact with you to deepen the relationship.
As a marketer, that's your goal. You want to have such a good relationship with people that despite the competition, your customers and contacts will want to keep in touch with you and do business with you on an ongoing basis. - 16003
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