Monday, November 24, 2008

White Hat Video Marketing

By Scott S.

This is a guide I thought I would write after thinking a little while about all of the blackhat video marketing techniques that are out there. If you haven't already heard of these methods, then for a short explanation: You download videos, watermark them with the url of your site, re-upload them to youtube and other video sites. None of that is realy too blackhat though, and this method isn't very black hat either. In fact, this method is totally whitehat, until the end when you'll have the opportunity to choose between blackhat and whitehat traffic. This isn't a new method, this is just an under saturated area for marketers to use right now.

1) Write some sort of article on how to do something and post it to your blog/website/etc... (If you don't have one then don't worry about it).

For example; How to fix your xbox, how to neuter your dog, how to cheat on your wife and get away with it, or etc...

Then you'll want to add a bunch of adsense and affiliate links to your blog, or just use a landing page. The more visitors you get from your video, the more money you'll make in theory.

2. Tape yourself or your computer as you do the task that you are trying to teach people about. If I were to make a video for this article I would just show my screen as I viewed the article.. boring, but it works.

I would suggest camtasia as your screen capture software if you had the money.

3. Once your done instructing people to do stuff in your video, open it up in a video editor like Windows Movie Maker. Of course if you have a mac you'll have to use something else, and there are almost hundreds of options out there.

4. If you want, and you haven't already than you can narrate your video now. I usually just read my articles as I go through the video in windows movie maker. Obviously you shouldn't read parts of the article that say things like, "click here to get a free ipod" since you can't give people links in videos. However, you can add annotations with urls, or add urls in the description of your videos.

5. Add the url of your website as a subtitle on your video. This way people will know where the video came from no matter how it is shared. You can include direct links to your website or blog post in the description of your video also.

6. Now is the crossroads between white and black hat. You could just let your videos sit there.. or do something worthwhile (I have no idea). Or you could go the black hat rout and just use software like Tube Automator to inrease the traffic to your videos.

This is an easy way to get lot's of visitors to your site or affiliate landing page with just a little bit of work. If you keep at it you could be getting thousands of visitors to your site each day without any problems. - 16003

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