Sunday, November 30, 2008

Getting the Best On-Page Optimization

By Kenya Rios

If you are trying to perfect your on page optimisation for your website, you're probably realizing that it's not so easily done. In fact, getting your website optimised is going to be really difficult. Here are some tips on what you need to do to get your SEO down perfect for your website.

The first step is to make sure that everything is easy for your customers to read. You may not believe it, but it is totally possible to get readable content that is optimized for the search engines. Of course, it isn't going to be simple to do this, but with some work (and a bit of trial and error of having the right keyword densities and placements), it can be done. Despite what people say, it won't help your business to have a website that is at the top of the rankings because of great on-page optimization, but is totally unreadable.

After you have worried about the content, you are going to have to worry about how the page is set up. If you don't know anything about meta tags and page descriptions, now is a good time to review all of this and make sure that the pages on your website are all properly tagged. For example, when looking at your title tag, you want to make sure that you have one for each individual page of your website. Don't just have a generic one for the entire website and think that is good enough. Your page is going to get to the top of the search engine rankings faster if you have a different title tag for each page. When you are thinking of your title tags, make sure that it's not too long. It should be around 10 words long and be easy to read. A title tag is what readers are going to see at the top of their page when they open it, so it has to make sense. Just stuffing it with keywords is not the best way to do it.

Now that you know what your page descriptions are going to say, you are going to want to work on your meta tags. A meta tag gives people information about your website, including who wrote the page, when it was last updated and some of the keywords that you have selected. Meta tags are becoming less and less important, because a lot of web owners just loaded them up with keywords and the search engines didn't know how to rank a page with so many different keywords. Like page descriptions, you really want a different meta tag for each different web page. Meta tags can be up to 30 words each, which is a bit longer than page descriptions.

The final tip for getting perfect on page optimisation is that you are going to want to keep everything up to date. Search engine bots love fresh information, and updating your page often is going to get your webpage up higher because it is going to be reviewed more often.

When trying to determine how to get your website to the top of the search engine results page, you are going to want to remember to keep on-page optimization in mind. This is a really difficult thing to do by yourself. So, if you aren't certain of what you are doing, hire an SEO firm to work on your website to get stellar results. - 16003

About the Author: