The name pay per click may not make sense at first but once you familiarize yourself with this form of advertising it is easy to understand. In fact the name is actually well suited for this promotion.
Think about it. Search engines cost money to run, especially big ones. There are employees to pay, domains to purchase, and management expenses, just to name a few costs. You will need to retain a work force 24/7 and be constantly vigilant, to beat your competition. Like all businesses it cost money and there is no such thing as a free ride.
With all these expenses, and more, you will need to find a way of earning income. Running your search engine is a full time job and you do not have time to earn extra money. Then you have an idea! Why not make some money from all the millions of searches you accumulate per day? The searchers scour your results pages right? Why not give advertisers the chance to use your search engine to advertise? Great exposure for their ads and money in the bank for you!
One problem arises. You are offering much more exposure than the local newspaper and other conventional medias so you really want to charge a good price for your improved service. Then you suddenly have an ideapay per click advertising.
Think about it. The more visitors an advertiser gets the better his profits will be. You can take advantage of this. You will charge the advertiser for every click he gets on his ad, it will not make any difference if he gets a sale or not. You also make sure it is a small amount per click to keep the advertiser happy.
The entire ad will pay for itself and bring in profits for the advertiser, with the sales it generates. The one drawback is that not every click will bring a sale. To stop the advertiser from losing too much money you can offer the advertiser a cap on the amount spent on the campaign. This will stop it from getting out of control.
So in a nutshell, this is what pay per click means. It is a wonderful idea and there is a possibility to earn good money. You will cover the costs for your search engine and the marketer will be able to increase their sales.
Armed with the knowledge about pay per click advertising you can now try it yourself. You will find it an ideal partnership of your search engine and the promoter. Both of you stand to earn good money. - 16003
Think about it. Search engines cost money to run, especially big ones. There are employees to pay, domains to purchase, and management expenses, just to name a few costs. You will need to retain a work force 24/7 and be constantly vigilant, to beat your competition. Like all businesses it cost money and there is no such thing as a free ride.
With all these expenses, and more, you will need to find a way of earning income. Running your search engine is a full time job and you do not have time to earn extra money. Then you have an idea! Why not make some money from all the millions of searches you accumulate per day? The searchers scour your results pages right? Why not give advertisers the chance to use your search engine to advertise? Great exposure for their ads and money in the bank for you!
One problem arises. You are offering much more exposure than the local newspaper and other conventional medias so you really want to charge a good price for your improved service. Then you suddenly have an ideapay per click advertising.
Think about it. The more visitors an advertiser gets the better his profits will be. You can take advantage of this. You will charge the advertiser for every click he gets on his ad, it will not make any difference if he gets a sale or not. You also make sure it is a small amount per click to keep the advertiser happy.
The entire ad will pay for itself and bring in profits for the advertiser, with the sales it generates. The one drawback is that not every click will bring a sale. To stop the advertiser from losing too much money you can offer the advertiser a cap on the amount spent on the campaign. This will stop it from getting out of control.
So in a nutshell, this is what pay per click means. It is a wonderful idea and there is a possibility to earn good money. You will cover the costs for your search engine and the marketer will be able to increase their sales.
Armed with the knowledge about pay per click advertising you can now try it yourself. You will find it an ideal partnership of your search engine and the promoter. Both of you stand to earn good money. - 16003
About the Author:
Brian Basch is a ppc bid management master. He has been helping increase qualified leads to both his business and others for years. In reality, campaign management is crucial to your business. Visit www.propayperclickmanagement.com
