Saturday, January 3, 2009

How Many Rock Stars Can You Think Of That Didn't Start Out Playin

By Lori Montana

So, you want to be a rock and roll star, or country or hip hop, jazz, pop, or any genre of music star. Well, dreaming is fine, but no matter what they said in the secret, it isn't going to make you any money, and it sure isn't going to make you a star. You have to get off your bed and get started.

While playing live may sound old fashioned in this day and age of the internet, it is still an important part of your marketing arsenal. According to information at the MusicMarketingCenter.com, right now is a great time to build your career. There's no 'big thing' right now. If you have something unique to your sound, there's no reason you couldn't become the next music phenomenon. If you fit into an existing style of music, people are always looking for something new yet familiar.

One of the most important things you need to do is to figure out what niche your music fits. In a future article, we'll go more into depth on that topic along with all kinds of ways to get yourself heard in the digital world. But, for this article, we are going to concentrate on playing live.

Does your music fit into a category? If it does, then that's where you start. Look for venues in your area that support the music you play. Even if it's a place where you get paid by the money that's put in a hat that's passed around, it doesn't matter. You've got to start somewhere. This is the way to create a following in the real world.

Every time you play, it is an opportunity to gain new fans and to build your mailing list. You do have a mailing list, don't you? It's the most important thing you can do to help create that important buzz about your music. List building is one of the most popular subjects in posts at the MusicMarketingCenter.com. You'll find plenty of info about it there, but for now, just know that you need to bring at a minimum a pad of paper and some pens so people can give you their email and contact info at every show. Tell them to sign up before, during and after your set. This will become your main fan base, and they will tell others about how great you are.

Along with promoting yourself, your gigs, your cds, etc. with your mailing list, why not make some cash? Get tshirts, posters, or other merchandise created, and offer it to your list at a profit. Music fans love to talk about the new band they've discovered, and tshirts are a great way to help them to talk about you. Think it's going to cost you a lot of money to print tshirts? Wrong.. Check out cafepress.com. They print tshirts and other merchandise on demand and there is no start up cost at all.

Make an announcement at the end of your set to join your mailing list so the audience knows to sign up. Also, put it next to you, because when the set is over you can talk to people and make a connection. Some love to have the recognition of the talented person on the stage talking to them, others do not. These people will just put their information on the page and leave. Remember to thank them. This is not the Punk era and that attitude will only get in your way.

What if your music doesn't fit into any established category? Look for colleges. They love going against the norms of society and are always looking for something new. There are also still some clubs around that like to give different kinds of music a chance. Just like you want to be a rock and roll star, plenty of club owners want their club to become the next CBGBs.

Even audition nights and open mike nights give you a great chance to play. There are plenty of famous people and bands that started there. Bring in some friends who can be your cheering squad. People are often like monkeys. When they see others enjoying the show, they are more likely to enjoy it themselves. The more excited your friends get, the more excited all the people in the audience that never heard of you will become also.

The point is, if you want to succeed in the music business, you need to be heard. And the best way to be heard is live, in front of an audience. There are plenty of other ways to get your music in the hands of consumers, but nothing else has the impact of a live performance. - 16003

About the Author: