One other way of getting traffic you cannot miss is using Google to advertise your business. We are going to share tips on advertising on Google using Pay Per Click (PPC). We use Google to conduct our PPC campaign because it is the largest search engine.
PPC is a form of advertising within Google search engine and other websites that subscribe to Google advertisements. Your advert will appear on the side of natural search results on Google search engine, and it will appear in relevant websites when a user search for a particular keyword.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Assuming you pay $0.10 for each click, and you set your daily advertising limit to $10. The maximum clicks you can get each day is 100 clicks. Assuming your website can convert traffic into sales at 3%, you get 3 sales each day. If you get commission of $20 per sale, you earn $60 each day, making up to $1800 per month from just one website.
Well, this is of course a very optimistic projection.
To achieve better results, you can refer to our tips for PPC advertising.
Select Your Keywords
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
There are some free tools you can use to determine what keyword to use. Google Keywords and Google Trends are 2 very good tools to determine which keyword is a better choice.
Plan your PPC ads
- Headline
Make your ad irresistible to users. Make them want to click your ad. Use a headline to capture their interest. You should conduct a test with different headlines to see which one works better.
- Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Devising Your PPC Campaign
Plan how you are going to execute your PPC campaign, think the desired outcome you wish to have. Set a time frame to achieve the desired outcome you want. Have a backup plan if the PPC doesn't work for you.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Set your Range
PPC is a paid advertising strategy. So it is important that you set your budget for PPC. Even so, sometimes it is still easy to burn a hole in your pocket. You need to maximize the effectiveness you're your PPC advertisements and yet keep costs at a minimum. Follow the 4 steps to maximize your PPC advertisements;
Step 1: Fight For The Best Spot
When you do PPC, you need to set your budget in a manner that will give you higher exposure and click through. If you set the limit too low for a very competitive keyword, your advertisement may not appear in as frequently of in the first few pages of the natural search results. Set a limit to ensure your ad gets seen on the first 2-3 pages of the natural search results in the first few position. You will probably get more sincere buyers if your ad appears in the 2-4 position.
Step 2: Analyze Your Stats
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Keyword Decision
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Calculate
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Keep Track of Your Campaigns
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results. - 16003
PPC is a form of advertising within Google search engine and other websites that subscribe to Google advertisements. Your advert will appear on the side of natural search results on Google search engine, and it will appear in relevant websites when a user search for a particular keyword.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Assuming you pay $0.10 for each click, and you set your daily advertising limit to $10. The maximum clicks you can get each day is 100 clicks. Assuming your website can convert traffic into sales at 3%, you get 3 sales each day. If you get commission of $20 per sale, you earn $60 each day, making up to $1800 per month from just one website.
Well, this is of course a very optimistic projection.
To achieve better results, you can refer to our tips for PPC advertising.
Select Your Keywords
You must select your keywords (search terms) for your Google advertisement. If your website is already ranked on the first page of natural search results, you probably do not have to waste anymore money on PPC. You might only want to consider using PPC on search terms that your website which you do not appear on the first page.
There are some free tools you can use to determine what keyword to use. Google Keywords and Google Trends are 2 very good tools to determine which keyword is a better choice.
Plan your PPC ads
- Headline
Make your ad irresistible to users. Make them want to click your ad. Use a headline to capture their interest. You should conduct a test with different headlines to see which one works better.
- Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Devising Your PPC Campaign
Plan how you are going to execute your PPC campaign, think the desired outcome you wish to have. Set a time frame to achieve the desired outcome you want. Have a backup plan if the PPC doesn't work for you.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Set your Range
PPC is a paid advertising strategy. So it is important that you set your budget for PPC. Even so, sometimes it is still easy to burn a hole in your pocket. You need to maximize the effectiveness you're your PPC advertisements and yet keep costs at a minimum. Follow the 4 steps to maximize your PPC advertisements;
Step 1: Fight For The Best Spot
When you do PPC, you need to set your budget in a manner that will give you higher exposure and click through. If you set the limit too low for a very competitive keyword, your advertisement may not appear in as frequently of in the first few pages of the natural search results. Set a limit to ensure your ad gets seen on the first 2-3 pages of the natural search results in the first few position. You will probably get more sincere buyers if your ad appears in the 2-4 position.
Step 2: Analyze Your Stats
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Keyword Decision
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Calculate
If you are using PPC to sell products, do not spent more than 10% of your average sales amount on advertising. The ROI will be too low. Assuming the conversion rate of your website is 3%, you need to direct 34 people to your website to make a sale. If your average sale is $100, spend not more than $10 on PPC. That will equate to $0.33 per click.
Keep Track of Your Campaigns
It is important to constantly check your statistics to be informed about the costs incurred and the results generated to fine tune your advertisements and identify any underlying problems.
You need to monitor the statistics and review your bid to minimize expenses and maximize the results. - 16003
About the Author:
MLM Absolute is a learning platform for all MLMers, Internet & Network Marketers who wants to build success through the internet. To learn more about doing PPC advertising, go to MLMAbsolute, you will definitely not regret it.
