A Pay Per Click campaign can get your business listed in the search engines in less than an hour. You could technically be in Google within minutes, and your text ad could be shown to potential customers. Of course, most businesses want sales, but branding (a softer value) can be very important as well.
A strong brand is absolutely essential in the current business climate, since competition is so fierce, and you need to build "top of mind". If you have structured a PPC campaign to show at the most relevant times, both by keyword and by business hours, you can present a compelling ad - just at the right time, when a potential buyer is looking. This is "true power".
A repeat of ads shown over time, and at certain time intervals can help on your budgeting, as well as your targeting & tracking of business. You also have the opportunity to alternate (A/B) test those ads, and try to find the winning ad for highest ROI.
Setting up a PPC campaign is fairly straight forward, but the business strategy, competitive analysis and ongoing management and tracking, makes it hard for most business owners.
In your search for the right mix of in-sourced versus out-sourced work, you need a knowledgeable, flexible partner that has at least 4 years experience. Some will charge you a flat fee, others a % of your spend of media, and sometimes a mix between the two, which may include a back end performance number. You should decide what works best for your business. - 16003
A strong brand is absolutely essential in the current business climate, since competition is so fierce, and you need to build "top of mind". If you have structured a PPC campaign to show at the most relevant times, both by keyword and by business hours, you can present a compelling ad - just at the right time, when a potential buyer is looking. This is "true power".
A repeat of ads shown over time, and at certain time intervals can help on your budgeting, as well as your targeting & tracking of business. You also have the opportunity to alternate (A/B) test those ads, and try to find the winning ad for highest ROI.
Setting up a PPC campaign is fairly straight forward, but the business strategy, competitive analysis and ongoing management and tracking, makes it hard for most business owners.
In your search for the right mix of in-sourced versus out-sourced work, you need a knowledgeable, flexible partner that has at least 4 years experience. Some will charge you a flat fee, others a % of your spend of media, and sometimes a mix between the two, which may include a back end performance number. You should decide what works best for your business. - 16003
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Don't begin your Pay Per Click Management until you get the facts and a smart online strategy developed. Get a complimentary PPC review from Chaosmap and download a free search marketing whitepaper.
