Saturday, January 3, 2009

Building Your email List

By Rick Freeman

The auto responder can be a very profitable List Building tool. Many find that an auto responder is the best way to entice visitors to revisit their site. Some useful starting strategies are listed below.

Many people have weekly or daily eZines, but you should try a monthly one instead, and have it delivered through an auto responder in an Adobe .pdf e-book format. Your e-book could consist of industry tips, articles, favorite sites, inspirational quotes, and advice from pros.

Many people enjoy sprucing up their e-book by adding brilliant colors and audio/video file links, as well as ads. Once you have your e-book packaged, you can charge a monthly fee, and offer a yearly discount package. You can make additional profit off of your e-book by selling ad space in both the auto responder notifications of new issues and the informational series that you send out to your new prospects.

Including article directories on your site is another tip. Regular article directories can include a variety of topics, but these types of articles are designed to focus on a specific industry topic and always include their own ad along the top of their page. By inviting others to share links through a link exchange program, article directories further expand the marketing techniques.

If you decide instead to allow others to submit articles to your directory, be sure to add a resource box so they can include their URL. Web owners should expect to see their traffic multiply through these programs. Further information can be found by looking up the terms 'link exchange software' or 'article directory software' on any search engine.

Another profitable List Building technique is to design a course on the industry knowledge the webmaster feels comfortable in. Sending subscribers of the course to the webmaster's website is the end goal, and this is done by including an advertisement or banner in the emailed courses send through auto responder. Once there, it is the hope of the website owner that the visitors will fill out a email subscription offered by the auto responder. The courses will then provide more information for products via the teaching materials.

In summation, by using eZine, eBook, article directories and online classes, you can build impressive marketing opportunities for your website. Your business might not even be an online business, but that shouldn't prevent you from using these profitable List Building tips. - 16003

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