Marketing with articles isn't a new concept. As a matter of fact, business owners have been using it in the offline world by publishing articles and ads in magazines and newspapers for ages. Today's business owners use articles for marketing their products, for SEO (search engine optimization), and gaining back links to their sites.
Keywords enable the writer to target a specific audience, which in effect gains the attention of the people who are particularly looking for and interested in reading the kind of information offered.
Article marketing is in essence, a very cost-effective form of business advertising. The goal is to create an engaging, informative article on a relevant topic within your niche that is then published online for others to use freely.
Article marketing makes you able to reach a bigger audience than with other marketing methods, increases the traffic to your site, gets your site more back links, and improves your search engine rankings.
Articles that are written for the purpose of marketing businesses, are usually submitted to one or many of the article directories. The article directories are places where people who are looking for fresh content can find your articles, and publish them on their own sites, blogs etc.
The end of your article will include a resource box, or author bio with some information about you and your business, and includes a back link to your web site where interested readers can go for further information. Anybody who uses your article is required to publish it in full, which includes your information, with working links, at the end of the article.
The great thing is, that article marketing doesnt only benefit business owners, because it really serves a dual purpose. The publisher gets access to fresh free content, and at the same time the business owner gets free publicity, so it really is a win win situation for everybody. - 16003
Keywords enable the writer to target a specific audience, which in effect gains the attention of the people who are particularly looking for and interested in reading the kind of information offered.
Article marketing is in essence, a very cost-effective form of business advertising. The goal is to create an engaging, informative article on a relevant topic within your niche that is then published online for others to use freely.
Article marketing makes you able to reach a bigger audience than with other marketing methods, increases the traffic to your site, gets your site more back links, and improves your search engine rankings.
Articles that are written for the purpose of marketing businesses, are usually submitted to one or many of the article directories. The article directories are places where people who are looking for fresh content can find your articles, and publish them on their own sites, blogs etc.
The end of your article will include a resource box, or author bio with some information about you and your business, and includes a back link to your web site where interested readers can go for further information. Anybody who uses your article is required to publish it in full, which includes your information, with working links, at the end of the article.
The great thing is, that article marketing doesnt only benefit business owners, because it really serves a dual purpose. The publisher gets access to fresh free content, and at the same time the business owner gets free publicity, so it really is a win win situation for everybody. - 16003
About the Author:
Are you about to give up on your Article Marketing? Discover what are the best resources for Article Writing and Article Marketing.
