Today there's a plethora of labels for what network marketing actually is. Here's my two cents: network marketing is a business model using word of mouth as its primary means to distribute products and services. Doing this through a network of others generates business revenue for the company which can produce residual wealth over time for you.
Here are what I consider the key parts to a multilevel marketing business: (1)Generating leads through Marketing (2)Lead prospecting and relationship Building (3)Offering products and services (4)Training others to do the same
These elements sound so simple right? But here's the real kicker in all of this: While each of these elements of a network marketing business may seem simple, only a handful of people really understand each element and how to put them together to run a successful business like the pros. And those pros are the folks you keep hearing about jumping pin levels and seeing on stage at your convention.
Generating leads - you're talking about MARKETING here plain and simple. Marketing is about crafting strategic messages to a targeted audience that get them to take action. This action could be to join your multilevel marketing business or to provide their email. What's important here is that if you don't "get" marketing like the pros do, chances the majority of you will spend a great deal of time banging your head against the wall of your multilevel marketing business.
Lead prospecting and relationship building entails understanding what makes people tick, asking the right questions and dealing with objections to find quality candidates for your business. You simply can't build a sustainable multilevel marketing business without talking to folks IMHO. Because multilevel marketing is relationship focused, the nature of the relationship you build with a prospect will determine whether they decide to join your business or buy into your service. And they are joining YOU, not your business. This is based on how much they see you as a leader who can help them succeed.
Promoting products and services - If you're not getting the word out either through word of mouth or in combination with a marketing strategy.Your multilevel marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.
Training others - Once someone enters your business - hooray! You've gotten past a big hurdle. Most don't even get THAT far. Here's your next big challenge. You need to train your new distributor to do what you've just done. This is where systems can be extremely helpful. If you have a proven standardized training system then you can and should plug your new distributor right into this program. Training is key because statistics show that if a new distributor isn't making any money after 90 days they will drop out. Most distributors have a hard time at this point because they haven't themselves been trained properly by their upline. You need to make sure that YOU have the proper training yourself so you can go ahead and train your own downline and they can train theirs, maximizing your network marketing business success. - 16003
Here are what I consider the key parts to a multilevel marketing business: (1)Generating leads through Marketing (2)Lead prospecting and relationship Building (3)Offering products and services (4)Training others to do the same
These elements sound so simple right? But here's the real kicker in all of this: While each of these elements of a network marketing business may seem simple, only a handful of people really understand each element and how to put them together to run a successful business like the pros. And those pros are the folks you keep hearing about jumping pin levels and seeing on stage at your convention.
Generating leads - you're talking about MARKETING here plain and simple. Marketing is about crafting strategic messages to a targeted audience that get them to take action. This action could be to join your multilevel marketing business or to provide their email. What's important here is that if you don't "get" marketing like the pros do, chances the majority of you will spend a great deal of time banging your head against the wall of your multilevel marketing business.
Lead prospecting and relationship building entails understanding what makes people tick, asking the right questions and dealing with objections to find quality candidates for your business. You simply can't build a sustainable multilevel marketing business without talking to folks IMHO. Because multilevel marketing is relationship focused, the nature of the relationship you build with a prospect will determine whether they decide to join your business or buy into your service. And they are joining YOU, not your business. This is based on how much they see you as a leader who can help them succeed.
Promoting products and services - If you're not getting the word out either through word of mouth or in combination with a marketing strategy.Your multilevel marketing business is DOA everyday you aren't moving any products or services or the business and the word isn't getting out. Ideally you should have a marketing system that does the bulk of the telling and selling for you. But you should have a basic understanding of your product/service/business, what it does and why your distributor/customer should obtain it or join.
Training others - Once someone enters your business - hooray! You've gotten past a big hurdle. Most don't even get THAT far. Here's your next big challenge. You need to train your new distributor to do what you've just done. This is where systems can be extremely helpful. If you have a proven standardized training system then you can and should plug your new distributor right into this program. Training is key because statistics show that if a new distributor isn't making any money after 90 days they will drop out. Most distributors have a hard time at this point because they haven't themselves been trained properly by their upline. You need to make sure that YOU have the proper training yourself so you can go ahead and train your own downline and they can train theirs, maximizing your network marketing business success. - 16003
About the Author:
Carlos Alston is an network marketer,internet marketer and software developer with a passion for helping others. Blast your network marketing business into overdrive, with cutting-edge network marketing business building tips and tactics.
