So now you are all set up. You seem to have your campaign set up for the next 6 months with all the keyword research done and the best keywords in place. However do not relax yet, now it is time to maintain your campaign. This is a critical part of PPC advertising that many people forget about.
Ideally it would be great if you could just set up your campaign and leave it alone. However this will not work. In reality you will need to track and test every ad for performance. There are many ways that you can do this.
Traffic and sales can be accessed by tools from Google Adwords itself. This will allow you to know just how much traffic and sales a particular keyword may be giving you. Remember one thing, robot traffic will not produce sales.
So what is the point of doing this? A poor performing ad will cost you money, as you will be paying for empty traffic. Sad to say even if you make no sales you will still be paying for the clicks.
Do not give up hope there are ways to fix ads that are not doing well. Check its position. It should appear within the first 5-10 pages of the search results. If this is alright then your next step is to check your keywords.
Many people choose popular keywords on their first impulse. These words bring in more visitors, which is good. However, many of the popular key words aren't very specific. They're often the first words someone uses in a search, rather than the ones that get them to where they need to be.
That means that people using these keywords are often not sure what they're looking for. They'll look at a lot of sites before they buy. Good keywords are general enough to be searched for by someone who's not sure what they're looking for, but specific enough to reach the audience that will buy your product or service.
Consider searching for your own keywords to see what pops up. You might be surprised by the other sites that have chosen the same keywords you have. Take a look at the top competitors for a word and analyze their sites to see if they're in line with what you want to be associated with. If you seem out of place in a set of search results, it might be time to change your strategy a little. Remember, a bad keyword is only costing you money!
It is important to look after your campaigns and keep a close watch on them. This will give you an indication of how well your keywords are doing and which ones should be replaced. When you choose effective keywords you will have profitable pay per click campaigns that will help your business prosper. - 16003
Ideally it would be great if you could just set up your campaign and leave it alone. However this will not work. In reality you will need to track and test every ad for performance. There are many ways that you can do this.
Traffic and sales can be accessed by tools from Google Adwords itself. This will allow you to know just how much traffic and sales a particular keyword may be giving you. Remember one thing, robot traffic will not produce sales.
So what is the point of doing this? A poor performing ad will cost you money, as you will be paying for empty traffic. Sad to say even if you make no sales you will still be paying for the clicks.
Do not give up hope there are ways to fix ads that are not doing well. Check its position. It should appear within the first 5-10 pages of the search results. If this is alright then your next step is to check your keywords.
Many people choose popular keywords on their first impulse. These words bring in more visitors, which is good. However, many of the popular key words aren't very specific. They're often the first words someone uses in a search, rather than the ones that get them to where they need to be.
That means that people using these keywords are often not sure what they're looking for. They'll look at a lot of sites before they buy. Good keywords are general enough to be searched for by someone who's not sure what they're looking for, but specific enough to reach the audience that will buy your product or service.
Consider searching for your own keywords to see what pops up. You might be surprised by the other sites that have chosen the same keywords you have. Take a look at the top competitors for a word and analyze their sites to see if they're in line with what you want to be associated with. If you seem out of place in a set of search results, it might be time to change your strategy a little. Remember, a bad keyword is only costing you money!
It is important to look after your campaigns and keep a close watch on them. This will give you an indication of how well your keywords are doing and which ones should be replaced. When you choose effective keywords you will have profitable pay per click campaigns that will help your business prosper. - 16003
About the Author:
If your business requires help from an expert ppc management company, visit ProPayPerClickManagement.com. Brian Basch is an adwords ppc management professional who will give you the attention your campaigns need. Visit today!
